It’s that time of the year again! Finally, after a long
period of shopping abstinence, the Indian buyers are ready to indulge again –
the month of Shraddh (a period devoted to paying homage and remembering
ancestors) is over, and Navratras are eventually here! Over the past, the
Navratras have emerged as an important landmark in the shopping calendar –
especially for consumer electronics segment. It marks the beginning of the
upcoming long festive season – which ends with Diwali.
Traditionally, shoppers have tended to wait during the
Shraddh period – and begin shopping in right earnest from the start of
navratras. Since each day of the navratra is considered auspicious, the tradition
obsessed Indians make big ticket purchases during this period. The marketers
have also realized this – smart beings that they are – and now make drool
worthy shopping offers during this period.
For middle class dominated India – almost every electronic item
is a big-ticket and important purchase – to be done during an auspicious period
–and after great deliberation. You will often find people waiting patiently for
months to buy a TV or a fridge – everyone waits for the Navratra – when shopping
discounts are galore, and marketers run attractive campaigns to lure buyers to
stores. So, as a buyer of consumer electronics, what can you expect this year –
in 2012?
One of the categories worth paying attention will be certainly
the television and home entertainment category. Over the last many months,
action has really been notched up in the premium segment – the Smart TVs are a
matter of great focus for TV makers. You
must have certainly noticed how the leading TV brands – especially LG and
Samsung – have run highly visible campaigns over a variety of media. After all
that build-up, you can definitely expect a major battle for buyer eyeballs and
footballs during this major shopping season. So, if you have been thinking of
upgrading your home theater, or buying a high end TV – this is the time that
you have been waiting – and probably saving money for!
Take the case of LG – the consumer electronics giant. For
its top end 3D Smart TV, the LG India website mentions a few very attractive
offers. For example, you can get a combo of a 3D camcorder, a 3D USB, 4 3D
glasses and home installation – everything absolutely FREE – with selected models
of the LM Series of LG Smart TV. An alternative offer is for a FREE combo
package of 3D Blu Ray player, three 3D movies titles, 4 3D glasses and home
installation with a few select LG Smart TV models. In case you need a consumer
loan to avail of these attractive offers – 0% finance is available (conditions
apply) with no PF and no hidden charges. The finance facility is available for
all Cinema 3D TV models and 3D home theater systems.
If you wish to add more bang to your budget – you can also
consider the Combi offers on LG TVs. For example, a LG Slim TV can be purchased
at attractive prices – in combination with a DVD player. LG Smart TVs and LG
Plasma TVs are available in Combi offers with home theater systems – where you
can save as much as RS 20,000 – which is almost as good as getting a free HTS!
These attractive shopping offers are not limited to the TV
segment only. For example, if you want to buy an AC (now it is off season – and
you can get good deals now), you can pay as little as Rs 555 and take home an
AC – under a consumer finance offer. Those buying a microwave oven can expect
free goodies like a start up kit, a cookery book and cooking classes – plus attractive
financing schemes to suit your budget. If you want to buy an LG Smartphone, you
can expect a free flip case and a free stylus to go along with your phone.
For more offers regarding LG products, you can visit the LG India website.
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